The most obvious is the protection of intellectual property, but we also have to consider a design study. If you ask me, there are three possible outcomes for the Thunderbird trademark. Truth be told, this is the Ford way in North America where pickup trucks reign supreme and sport utility vehicles are hotter than ever before. The only exception to this rule is the Mustang, which was treated to an electric crossover spinoff for the 2021 model year. Class 12 trademarks refer to “motor vehicles, concept motor vehicles, and four-wheeled motor vehicles,” but I still am not convinced the T-Bird will come back with seating for two people and similar components to the Taurus.Īs a matter of fact, all of the Dearborn-based automaker’s passenger cars for the U.S. Patent and Trademark Office on January 13th? I wish I knew the answer, but the filing does offer a clue. Why did Ford file a trademark for Thunderbird with the U.S. Given this information, a question has to be posed. Heck, even the Volkswagen Beetle was put to pasture in 2019 in favor of a crossover by the name of Taos.

This rule of thumb stands true for other makes and models, including the Chevrolet SSR and Plymouth Prowler. We also have to remember that retro remakes are bound to fail because the people who used to own Thunderbirds in their youth are now driving SUVs.

Put simply, the 11th generation was riddled with problems, and was too expensive for a parts-bin special that felt pretty cheap in comparison to the Lincoln LS. The Blue Oval revived the T-Bird once more for the 2002 model year, a comeback that can be considered an even bigger failure.

New ford thunderbird 2021